We learned Google Ads inside Google.

Why we started this

The default Google Ads experience for an SMB or mid-market advertiser is a junior account manager applying Google's default recommendations against the wrong conversion metric. We saw this play out from inside Google for a decade — accounts where Smart Bidding was optimizing for form fills while the business was bleeding cash because the form fills didn't close.

MyLeadsFactory exists to be the version of Google Ads management that actually ties to revenue — not the version that's easy to sell because it produces good-looking dashboard charts.

What we do differently

• Senior strategists run every account. The person on your kickoff call is the person running your campaigns — not a sales pre-handoff to a junior.
• CRM offline conversions are the default conversion event, not an upsell. Smart Bidding optimizes against closed-won deals weighted by value, not against MQLs.
• Tiered campaign architectures — buyer / seller funnels for real estate, ACV-tier bidding for SaaS, geographic clusters for multi-location businesses.
• Aggressive negative keyword management as a tighter control mechanism than Google's match-type defaults.
• Performance Max with real guardrails — branded queries excluded, value-based bidding tied to actual ACV signals.

Who we work with

Mid-market businesses spending $5,000–$60,000/month on Google Ads. We focus on 9 verticals where the campaign architecture matters more than the budget — real estate, SaaS & B2B, healthcare, home services, financial services, ecommerce, legal, education, and travel & hospitality.

We serve markets across the United States, United Kingdom, and Australia. Each market gets its own playbook because what works in Sydney isn't what works in Manchester isn't what works in Phoenix.

How engagements start

Every engagement begins with a free 15-minute discovery call and a free audit of your current account, recorded as a Loom you keep regardless of whether you choose to work with us. The audit walks through your conversion infrastructure, campaign architecture, keyword strategy, and ad creative, and ends with a concrete 30-day action plan.

If you're considering switching agencies, evaluating whether your current agency is doing the work, or starting Google Ads for the first time, the audit is the right first step.