What's the minimum monthly ad spend you require?
We typically work with accounts spending $5,000+/month on Google Ads. Below that, agency math rarely works for either side — the management fee eats too much of available ad spend, and Smart Bidding doesn't have enough conversion volume to learn from. If you're under $5K/month, we'll usually point you to a freelancer or in-house playbook rather than take the engagement.
Do you require long-term contracts?
No. We work month-to-month. Annual contracts with cancellation fees are an agency pricing move, not a client-protection move — they make sense only after 90 days of demonstrated performance. We'd rather you stay because the work is good than because you're locked in.
Who actually runs my account day-to-day?
A senior strategist — the same person you meet on the kickoff call. We deliberately keep accounts-per-strategist low so each account gets weekly hands-on attention. We don't bait-and-switch with a senior pitch and a junior delivery.
What verticals do you specialize in?
Real estate, SaaS & B2B, healthcare, home services, financial services, ecommerce, legal, education, and travel & hospitality — nine in total. Each has its own playbook because Google Ads is run very differently across them. We don't take accounts in verticals we don't have a playbook for.
What countries do you serve?
United States, United Kingdom, and Australia. Each market gets its own campaign architecture — what works in Sydney isn't what works in Manchester isn't what works in Phoenix.
How long until I see results?
Lead volume typically lifts within 2–4 weeks. Lead quality (i.e. lead-to-customer conversion) usually takes 60–90 days because Smart Bidding needs that long to learn from your CRM offline conversion imports. Closed revenue lags by another 30–90 days depending on your sales cycle. Anyone promising 'results in 30 days' is measuring the wrong thing.
Do I keep ownership of my Google Ads account?
Yes — always. We work as a managed service inside your account, not via a reseller account. You retain full administrative ownership of Google Ads, Google Analytics, Google Tag Manager, and any conversion tracking we build. If we ever part ways, you keep everything.
What's included in the free audit?
A recorded Loom walkthrough of your current account — campaign structure, keyword strategy, ad creative, conversion tracking, attribution — plus a written 30-day action plan with prioritized fixes. The Loom and the plan are yours to keep regardless of whether you engage further.
Do you mark up ad spend or make money on the back end?
No. Our only revenue is the management fee you see — either percentage-of-spend or flat retainer, whichever is lower for your account size. We don't run media via reseller accounts, don't take vendor kickbacks, and don't have undisclosed referral arrangements.
Can you handle Performance Max?
Yes — but with significant guardrails most agencies don't use. Performance Max can leak 30–50% of budget when configured Google's default way (broad targeting, branded queries included, no value signals). We deploy it with branded-query exclusions, value-based bidding tied to actual ACV signals, and tight asset-group structures so it scales without cannibalizing better campaigns.
What if my current agency is doing fine?
Then we'll tell you that. The free audit isn't a sales tool — about a third of audits we do conclude with 'your current agency is doing the right things, here are two minor refinements and you're set.' Even in that case the recorded walkthrough is yours to keep.
How do I start?
Book a free 15-minute discovery call directly on a senior strategist's calendar:
cal.com/myleadsfactory/discovery. The call is exploratory — no obligation, no aggressive sales process.
