Google Ads for Australian Real Estate
realestate.com.au and Domain own the portals. Google Ads is where you reach buyers and vendors earlier.
We run Google Ads for Australian real estate agencies, developers, and buyers' agents. Our focus is on qualified vendor and purchaser intent at the suburb level — the search traffic the portals do not capture.
Why Real Estate Google Ads fail.
realestate.com.au and Domain own head terms
Bidding against the portals on 'houses for sale' or 'property for rent' burns 40-60% of budget. Australian agencies cannot outrank the portals on generic terms — and should not try.
Long settlement cycles break attribution
Australian property settlements take 30-90 days after contract. Without offline conversion tracking from your CRM (Box+Dice, AgentBox, Rex), Google Ads cannot tell which keywords produced actual settled sales.
Vendor appraisals are undervalued
Most agencies focus on buyer leads because volume is higher. But a vendor appraisal booking is worth 10-30x a buyer enquiry. Treating them as the same conversion type in Google Ads wastes budget on the wrong optimisation target.
Real Estate PPC tactics that actually produce revenue.
Suburb-level keyword targeting
Target 'Bondi houses for sale', 'Toorak apartments', 'Paddington rentals' — not metro-level head terms. Australian buyers search by suburb. Lower CPCs, less portal competition, higher purchase intent.
Separate vendor and purchaser funnels
Vendor intent ('free property appraisal', 'sell my house Melbourne') is a different campaign with different landing pages and bid strategies than purchaser intent. Combined into one campaign, both underperform.
Call tracking with dynamic number insertion
Australian buyers and vendors still ring. Calls convert to inspections at 2-3x the rate of web enquiries. Install CallRail AU, Delacon, or equivalent with dynamic number insertion across both funnels.
CRM offline conversion imports
Import settled sales from Box+Dice, AgentBox, or Rex into Google Ads as offline conversions. Smart Bidding can then optimise toward keywords that produce real commissions, not form fills.
Privacy Act compliance for remarketing
The Australian Privacy Act (with upcoming reforms) requires disclosure and reasonable consent for remarketing. Cookie banners must disclose third-party pixels. Done properly, remarketing works within compliance.
How we run Real Estate campaigns.
Week 1: Audit + suburb keyword map
We map your listings against Australian suburbs, identify the 20-40 suburbs worth targeting, and audit your existing account for portal head-term waste.
Week 2: Dual-funnel campaign restructure
Separate vendor appraisal and buyer enquiry campaigns with dedicated landing pages. Call tracking installed across both. Privacy Act consent flows reviewed.
Week 3: Launch + CRM integration
Smart Bidding live on target CPA. Box+Dice / AgentBox / Rex connected for offline conversion import. First optimisation cycle on day 7.
Week 4+: Scale on settlement value
Once settlements flow back as offline conversions, we shift bidding from CPA to target ROAS based on average commission value. Compounding efficiency begins here.
Questions about Real Estate Google Ads.
What is a realistic cost per lead for Australian real estate PPC?
Can Google Ads compete with realestate.com.au and Domain?
How does the Australian Privacy Act affect Google Ads remarketing?
What's the minimum ad spend for Australian real estate PPC?
How long before Australian Google Ads produces real estate leads?
Ready to fix your real estate Google Ads?
Free audit of your current account. Loom walkthrough of what we would fix. Send the form or book a 15-minute call — we respond within 24 hours.